1. Kartik Aaryan Becomes Brand Ambassador for Skechers India
🔹 What Happened: Footwear giant Skechers has signed Bollywood actor Kartik Aaryan as their new brand ambassador in India.
🔹 Why It Matters: The collaboration aims to promote the Hands-Free Slip-ins collection, enhancing Skechers’ market appeal and visibility in India.
🔹 "Kartik Aaryan Skechers India", "Hands-Free Slip-ins PR campaign"
2. TOI’s ‘In With The News’ Campaign Wins Global Award
🔹 What Happened: Times of India’s awareness campaign ‘In With The News, Out With The Noise’ has won the top award at the 2025 INMA Global Media Awards.
🔹 Why It’s Important: The campaign aims to combat fake news and promote credible journalism in the digital era.
🔹 "TOI fake news campaign", "In With The News award 2025"
3. Karan Johar Names Bollywood’s PR Genius (And It’s Not a Star!)
🔹 What Was Said: In a recent interview, director Karan Johar named a surprising individual—not an actor—as the ultimate PR genius in Bollywood.
🔹 Why It’s Notable: This sheds light on the power of strategic PR and behind-the-scenes branding in the entertainment industry.
🔹 "Karan Johar PR genius", "Bollywood PR insight 2025"
4. Trending Now: The Rise of Influencer‑Led PR in India
According to industry reports, top Indian PR agencies are shifting focus toward influencer-driven campaigns in 2025:
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⚙️ AI-powered Monitoring & Reporting
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🎯 Collaborations with Micro & Nano Influencers
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🌱 Purpose-Led Campaigns (ESG) – Social and environmental values now play a crucial role in PR storytelling.
🔹 "influencer PR India 2025", "AI in PR strategies", "purpose-led branding"
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